Gustology Field Management System

Establishing market dominance and staying ahead of competitors is a fundamental goal for companies in any industry.

Gustology Field Management System
Establishing market dominance and staying ahead of competitors is a fundamental goal for companies in any industry.

One of the key factors in achieving this is a well-structured and efficiently managed network of dealers and marketers. An expertly built and effectively controlled organization—covering everything from customer relationship management to incentive systems and pricing policies—will grow in a healthy way. This is where Gustology comes into play. With Gustology, you gain full control over your field marketing team, dealers, and sub-dealers. You won't face brand-damaging issues such as your product being sold at unapproved prices or one dealer targeting another's customer. Nor will you suffer from poorly planned shipments that waste time and increase logistics costs. Gustology processes all these operations and hands you the tools needed to manage them effectively.

Gustology is not a pre-accounting software.
It does not handle debt/credit tracking or unbilled delivery notes. If you need to transition your operations entered in Gustology into accounting workflows, it integrates with pre-accounting software to continue the process seamlessly. Gustology is fully focused on your field operations.

Gustology is a field management software
It manages your dealers, customers, products, and the relationships among them. It helps you optimally plan shipments and offers supporting reports to help you monitor your entire field organization.

Dealer Management

• Dealer hierarchy management

• Add unlimited dealers and sub-dealers

• Authorize dealers to add their own sub-dealers

• Define profit margins for dealers

• Set periodic turnover targets

• Create incentive systems for dealers

You can enter your dealers and sub-dealers and assign users to each. If desired, you can delegate sub-dealer management to your dealers and allow them to create their own networks.

User Management

• Create users for each dealer

• Assign users to dealers

• Assign multiple users to a single dealer

• Define individual incentive criteria beyond dealer incentives

• Set turnover goals for users

You can manage all user settings centrally or authorize dealers to manage their own users.

Product Management

• Define product categories

• Assign product codes, barcodes, and units

• Set minimum and maximum price limits for each product

• Define currency types (USD and EUR are pre-defined and converted to TRY based on CBRT exchange rates)

• Choose VAT included/excluded as default for each product

• Set minimum order quantities for each product

Customer Management

• Duplicate customer check by phone number (unique to Gustology)

• Save detailed customer meeting notes

• Link each customer to the dealer who brought them into the system

• Notify the linked dealer if another dealer visits their customer

• Allow original dealers to share their notes with visiting dealers

Sales Management

• Call customers by phone number

• Register new customers quickly if not already in the system

• Warn if an open order already exists for a customer

• Alert if another dealer visits the same customer

• Allow partial delivery of orders

• Customizable order statuses

• Notify customers via SMS and email for specific order statuses

• Order process reminders and notifications

Shipment Management

• Distribute orders by city, district, and region

• Define loading capacities for shipment vehicles

• Allocate orders based on remaining vehicle capacity

• Make new sales during shipment (optional)

Reports

• Product-based order reports

• Dealer and customer-based sales reports

• Order reports by city, district, and region

• Periodic performance reports